Spring and summer clothing for men is generally a headache for the designers, because style is always limited and can not do the level of mix, but in spring and summer 2009 in the choice of materials, designers are clever thought has been given, especially on the male fashion a lot of women into the fashion element. Bodybuilding is the most to show in addition to the transparent fabric, yarn, linen material or silk satin, cut line and ultimately, of course shirt and Yohji Yamamoto will boldly in Men's Lace.
In so much under the influence of the mind, so that a man's wardrobe is no longer boring, at least not this season, the new design, the new profile, new details can be found in the men's spring and summer. But do not be afraid, suit or stage appearance in spring and summer the highest rates of pet, and thousands of styles changed, step back, the suit wardrobe always wear the least error method.
Another new element this spring and summer, at least in the men's is the frequent in women over the past few quarters could see the gradual change in color, it stretches from the shirts, trousers, jackets, T-shirts, women's play compared with more arbitrary, but also appeared in numerous brands of them. What is most amazing is that well-meaning to allow Alexander McQueen clothing into a sketching, demonstrate the skill of its designers.
Bright colors are also a focus of men's spring and summer. Tom Ford with a strong bright color, and texture of silk, to shape a "new demon male" image, but did not reduce the manly. Suit on the two-button single-row-type, self-cultivation of the trousers, plus a little bit high shoulder line, tall and straight men in the image of collision. Quarter of the world is pink, from Givenchy, Emmanuel Ungaro to Gucci, T stage was a little red but do not have the gentle artificial flavor, but strengthened the manly. In the near future Vogue Hommes International, a popular male model Ben Hill on the interpretation of the charm of pink. In addition, Raf Simons broke through the monotony of the past, black and white with gray, for Jil Sander added a more beautiful color, lemon yellow, pink roses, orange orange-red, enchanting purple, Sapphire, etc., all show men wearing a bold and fearless, verify willing to wear a long, no color is not possible.
Transparent disclosure of ... ... these words may deter men, but if the word sexy and connections, I believe that a conservative gentleman, can not resist. Revealed that the wave of this, Ann Demeulemeester play most of the flavor, the depth of a transparent material with a V neckline design of the spring and summer of 2009, the standard model; DiorHomme hole placed on the shirt a very artistic, like Lucio Fontana's famous painting; Givenchy shirt and thin will be stretched to the limit by the effect of permeability, tulle net fabric and the design of hole so that the word sexy heat to the highest point. Burberry Prorsum As fairly conservative, and only a shirt stencil design. Dries Van Noten While boldly transparent jacket and vest combination to suit the stage of the spring and summer, but you do not have to fear a conservative, a vest is believed that this allows you to keep up with the boom.
Saturday, May 2, 2009
Monday, April 27, 2009
Hedge fund industry dress rules for women
Like Hollywood executives, hedge-fund chieftains are often the most casually dressed guys in the room (though their Seven jeans and untucked Lacostes cost as much as some suits).
But those dress codes don't apply to their female colleagues. It's a measure of the tremendous scrutiny that hedge-fund women face that they can't confidently imitate the men's 'power casual' style.
'You're neither here nor there,' says Kay Garkusha, who worked at a small Connecticut hedge fund until December. 'You can't dress like the guys and you can't dress like the other women who are in support roles.'
The intense pressure on women executives these days came into focus last week at a meeting of the 100 Women in Hedge Funds group. Double standards show up in many fields all over the country, but none more than the testosterone-charged world of Wall Street. There, women are still fighting for access to executive levels in an atmosphere where men also dissect each others' wardrobes for minute suggestions of power or weakness.
At this moment, the risks of missteps seem higher to many people, with thousands of financiers interviewing for a shrinking number of jobs. Indeed, Amanda Cain, head of institutional sales at Newedge USA in New York and an organizer of the women's event, noted that 'a sizable percentage of the women here are 'in transition,'' -- the new euphemism for 'downsized.' Some of the women who have lost their jobs find themselves second-guessing any sartorial liberties they did take.
Ms. Garkusha sums up the hedge-fund dress code for men as the attitude that 'we can dress like this because we make a lot of money.' Yet, looking back on her six years at the hedge fund, which she declines to name, she wishes she'd worn more jackets to work. She now works as head of client relations at Synergy Graphix, a former client, where she says she accepted a salary cut. While she is too busy to spend much time pondering her clothes, she has wondered if a sharper wardrobe could have made a difference. 'I've thought a lot about that,' she says.
Of course, in the hard-driving, norm-busting world of hedge funds, there have been few rules to bank on. Yet power can shift based on subtle messages. That was the topic many women reiterated last week.
Some people, upon hearing of 100 Women In Hedge Funds, suggest that they didn't know there were 100 women employed in hedge funds. But on a Tuesday evening at the Thomas Pink store on Madison Avenue in New York, 150 women -- each of whom knows her way around a spreadsheet -- discussed concerns they probably wouldn't raise in other settings. Are stockings necessary? What about out-dressing the managing partner?
It's trickier than ever to look sharp without relying on obvious symbols of wealth. An Hermes scarf -- to some the equivalent of a power tie -- could seem to be a metaphor for excess in the current environment.
One young woman described an unmarried colleague who wears a wedding ring to seem more mature and less available to the men she works with. Later, another attendee said that her diamond engagement ring -- from a real fiance -- has improved her professional relationships with male colleagues. Clearly, clothes and accessories are powerful symbols in the workplace. They are seen before our words are heard in a board meeting, and they are remembered long after, like perfume that hangs in a room.
Clothes signal our position at the table. For instance, buy-side executives, as Wall Street's consumers, can afford to under-dress the sell-siders, who are more often expected to suit up to help close a sale.
For women, who have more clothing choices than men, the risk of a mistake is magnified. Just ask Michelle Obama about the peril of bare arms. There's a steady debate about whether former Lehman executive Erin Callan's heels were too sexy.
Still, it's possible to reduce such risks by considering what clothes mean to the people around us. Our clothes at work needn't express our true inner selves. Instead, they can express our ability to contribute or take charge. Collars on a shirt or jacket convey authority. Flat shoes can suggest a girlish lack of authority; if you wear them, choose flats with some hardware and avoid the ballet look. As for stockings, the debate rages on, but if your primary audience is over 50, they may feel more comfortable with them.
One experienced hedge-fund executive, sharply dressed in a Brioni suit the other night, related her experience interviewing for jobs in a suit paired with boots rather than pumps. She didn't get a single call back to a second interview when she wore the boots. If you consider clothes as symbols, a possible explanation emerges: Boots with heels are sexy, with a hint of dominatrix. While that message might be subtle enough for everyday work, our antennae are more sensitive in job interviews, where there's no room for risk.
In an era when most women prefer to focus on their skills, it's a sobering idea. 'We focus so much on gaining that elusive information edge on our jobs that we tend to forget that our appearance can help put us over the edge of that promotion, job offer, etc.,' says Diana Sonis, who worked until recently at a New York hedge fund.
But those dress codes don't apply to their female colleagues. It's a measure of the tremendous scrutiny that hedge-fund women face that they can't confidently imitate the men's 'power casual' style.
'You're neither here nor there,' says Kay Garkusha, who worked at a small Connecticut hedge fund until December. 'You can't dress like the guys and you can't dress like the other women who are in support roles.'
The intense pressure on women executives these days came into focus last week at a meeting of the 100 Women in Hedge Funds group. Double standards show up in many fields all over the country, but none more than the testosterone-charged world of Wall Street. There, women are still fighting for access to executive levels in an atmosphere where men also dissect each others' wardrobes for minute suggestions of power or weakness.
At this moment, the risks of missteps seem higher to many people, with thousands of financiers interviewing for a shrinking number of jobs. Indeed, Amanda Cain, head of institutional sales at Newedge USA in New York and an organizer of the women's event, noted that 'a sizable percentage of the women here are 'in transition,'' -- the new euphemism for 'downsized.' Some of the women who have lost their jobs find themselves second-guessing any sartorial liberties they did take.
Ms. Garkusha sums up the hedge-fund dress code for men as the attitude that 'we can dress like this because we make a lot of money.' Yet, looking back on her six years at the hedge fund, which she declines to name, she wishes she'd worn more jackets to work. She now works as head of client relations at Synergy Graphix, a former client, where she says she accepted a salary cut. While she is too busy to spend much time pondering her clothes, she has wondered if a sharper wardrobe could have made a difference. 'I've thought a lot about that,' she says.
Of course, in the hard-driving, norm-busting world of hedge funds, there have been few rules to bank on. Yet power can shift based on subtle messages. That was the topic many women reiterated last week.
Some people, upon hearing of 100 Women In Hedge Funds, suggest that they didn't know there were 100 women employed in hedge funds. But on a Tuesday evening at the Thomas Pink store on Madison Avenue in New York, 150 women -- each of whom knows her way around a spreadsheet -- discussed concerns they probably wouldn't raise in other settings. Are stockings necessary? What about out-dressing the managing partner?
It's trickier than ever to look sharp without relying on obvious symbols of wealth. An Hermes scarf -- to some the equivalent of a power tie -- could seem to be a metaphor for excess in the current environment.
One young woman described an unmarried colleague who wears a wedding ring to seem more mature and less available to the men she works with. Later, another attendee said that her diamond engagement ring -- from a real fiance -- has improved her professional relationships with male colleagues. Clearly, clothes and accessories are powerful symbols in the workplace. They are seen before our words are heard in a board meeting, and they are remembered long after, like perfume that hangs in a room.
Clothes signal our position at the table. For instance, buy-side executives, as Wall Street's consumers, can afford to under-dress the sell-siders, who are more often expected to suit up to help close a sale.
For women, who have more clothing choices than men, the risk of a mistake is magnified. Just ask Michelle Obama about the peril of bare arms. There's a steady debate about whether former Lehman executive Erin Callan's heels were too sexy.
Still, it's possible to reduce such risks by considering what clothes mean to the people around us. Our clothes at work needn't express our true inner selves. Instead, they can express our ability to contribute or take charge. Collars on a shirt or jacket convey authority. Flat shoes can suggest a girlish lack of authority; if you wear them, choose flats with some hardware and avoid the ballet look. As for stockings, the debate rages on, but if your primary audience is over 50, they may feel more comfortable with them.
One experienced hedge-fund executive, sharply dressed in a Brioni suit the other night, related her experience interviewing for jobs in a suit paired with boots rather than pumps. She didn't get a single call back to a second interview when she wore the boots. If you consider clothes as symbols, a possible explanation emerges: Boots with heels are sexy, with a hint of dominatrix. While that message might be subtle enough for everyday work, our antennae are more sensitive in job interviews, where there's no room for risk.
In an era when most women prefer to focus on their skills, it's a sobering idea. 'We focus so much on gaining that elusive information edge on our jobs that we tend to forget that our appearance can help put us over the edge of that promotion, job offer, etc.,' says Diana Sonis, who worked until recently at a New York hedge fund.
Sunday, April 26, 2009
Style
Writing to the library this afternoon, before a table, sat a man.
He wore a dark blue vintage sportswear, white v from t, and upon their arrival in the benefits of short hair. In his reading notes a similar thing, a pen in hand. His desk are a flight sunglasses, a number of other miscellaneous items. Hanging back like a north face jacket, wearing a gray corduroy pants, because it is sitting, are not clear-type. The exposure of the feet placed a black bag, much like the weekend bag, a little big, but it is his bag.
I could not help seeing him several times. Later, go with a table and sat down. To lay down their bags, take out computer and headphones, took off his jacket, dark glasses in their hands will also put on the table, such as conducting a ceremony. I suddenly realized that their package quite like the original look, with the exposure compared to the black bag, they seemed to belong to the same country.
I always used to look at a person's bag, and then shoes, then the jacket.
Sit down, I also took the opportunity to take a look at him several times better. Not see his face, is to look at his things, his or her clothes, and nothing more. It is hard to say, is to attract this person or his things, or style attracted.
He stood up and said the body, to the back of the bookshelf. I think he's back. It was a some loose pants, a gray, it is free to collapse at the waist. His vintage sports jacket, let me first he was a German judge.
So the eyes and the things he table. Aviator sunglasses are still very eye-catching. He returned, sat down. I hurried to recover the line of sight. Put on headphones and start working.
After a while, a 50-year-old middle-aged man sitting in the middle of our spaces. He generally dressed middle-aged man wearing clothes, brown khaki jacket, not the shape of the shallow white trousers, shoes lace. He is a cloth bag pockets, took off his jacket, the inside is a light plaid shirt, the most mediocre style, especially when inserted into the same shallow mediocrity when in a pair of white trousers.
All of a sudden my bag and the cloth with pockets for starting to look aggrieved. Black bag that exposure before the partnership is that it is more like it. Just like that black leather jacket, compared with the brown khaki jacket, more like a small black suit and my partner the same. They are all one country, but now can only hope that the relative distance. The middle into a number of different countries such unexpected things.
Another for a while, that wore vintage uniforms to stand up. Exposure he brought a black bag, will be closed one by one table into things. His intention to leave, and move quickly. So I turned to look at him in that moment he left, I saw his feet, a pair of black slippers. At this time, my gold ballet shoes are also eager to up, as if to wave to pay tribute to her partner.
I would like to take a look at my bag, she seems to have meaning give up. I smiled and told her in his heart: It does not matter, you will encounter more of the same country partners.
He wore a dark blue vintage sportswear, white v from t, and upon their arrival in the benefits of short hair. In his reading notes a similar thing, a pen in hand. His desk are a flight sunglasses, a number of other miscellaneous items. Hanging back like a north face jacket, wearing a gray corduroy pants, because it is sitting, are not clear-type. The exposure of the feet placed a black bag, much like the weekend bag, a little big, but it is his bag.
I could not help seeing him several times. Later, go with a table and sat down. To lay down their bags, take out computer and headphones, took off his jacket, dark glasses in their hands will also put on the table, such as conducting a ceremony. I suddenly realized that their package quite like the original look, with the exposure compared to the black bag, they seemed to belong to the same country.
I always used to look at a person's bag, and then shoes, then the jacket.
Sit down, I also took the opportunity to take a look at him several times better. Not see his face, is to look at his things, his or her clothes, and nothing more. It is hard to say, is to attract this person or his things, or style attracted.
He stood up and said the body, to the back of the bookshelf. I think he's back. It was a some loose pants, a gray, it is free to collapse at the waist. His vintage sports jacket, let me first he was a German judge.
So the eyes and the things he table. Aviator sunglasses are still very eye-catching. He returned, sat down. I hurried to recover the line of sight. Put on headphones and start working.
After a while, a 50-year-old middle-aged man sitting in the middle of our spaces. He generally dressed middle-aged man wearing clothes, brown khaki jacket, not the shape of the shallow white trousers, shoes lace. He is a cloth bag pockets, took off his jacket, the inside is a light plaid shirt, the most mediocre style, especially when inserted into the same shallow mediocrity when in a pair of white trousers.
All of a sudden my bag and the cloth with pockets for starting to look aggrieved. Black bag that exposure before the partnership is that it is more like it. Just like that black leather jacket, compared with the brown khaki jacket, more like a small black suit and my partner the same. They are all one country, but now can only hope that the relative distance. The middle into a number of different countries such unexpected things.
Another for a while, that wore vintage uniforms to stand up. Exposure he brought a black bag, will be closed one by one table into things. His intention to leave, and move quickly. So I turned to look at him in that moment he left, I saw his feet, a pair of black slippers. At this time, my gold ballet shoes are also eager to up, as if to wave to pay tribute to her partner.
I would like to take a look at my bag, she seems to have meaning give up. I smiled and told her in his heart: It does not matter, you will encounter more of the same country partners.
Thursday, April 16, 2009
Spring clothing
Short pink jacket and The North Face sweet echoes a more attractive face, tight black dress section outlines a beautiful posture. Large size of the petite frame handbags, high heels especially outstanding, will be modified the shape of the foot so very perfect.
Pink is very brisk little jacket, print scarf with pink highlights the sweet taste of spring. A black thin-shaped dress to play a significant role.
Pink is really sweet girls favorite plaid shirt and dress elegant young sister is the vitality of the students a sense of a blue knit shirt with the formation of a more obvious impact of eye-catching colors.
With small black dots in the syncytial dress chiffon skirt fabric, add more women flouncing roots, the Department of the knitted jacket with a thin beam waist.
Brisk most of the orange to stimulate your vitality, like a touch of spring from the sun with fascination, printing dress with a relaxed holiday atmosphere, giving fresh impetus for you.
T-shirt beige cardigan with sequins in his breast Office is even more lively and well decorated inside with a thin dress stamp people into a holiday atmosphere.
Although the classic combination of black and white, but the lack of easy to wear life, but like a black-and-white striped dress was very energetic, no not feel boring.
Cute decorative bow neckline knitted sweater dress with printed inside very ladies will be home of the quiet and gentle girl are shown.
Side of the cardigan is very handsome brown leather jacket, with light chiffon print dress style on the formation of a more personalized sense of contrast.
Ultra-short black dress with a jacket will be built to maximize the proportion of landscaping, decorative lace skirt above the taste of a lovely woman, her boyfriend met with a certain fascination.
Chiffon dress upper body using elegant ornate lace, skirt design using three-flouncing Things gentle.
Pink is very brisk little jacket, print scarf with pink highlights the sweet taste of spring. A black thin-shaped dress to play a significant role.
Pink is really sweet girls favorite plaid shirt and dress elegant young sister is the vitality of the students a sense of a blue knit shirt with the formation of a more obvious impact of eye-catching colors.
With small black dots in the syncytial dress chiffon skirt fabric, add more women flouncing roots, the Department of the knitted jacket with a thin beam waist.
Brisk most of the orange to stimulate your vitality, like a touch of spring from the sun with fascination, printing dress with a relaxed holiday atmosphere, giving fresh impetus for you.
T-shirt beige cardigan with sequins in his breast Office is even more lively and well decorated inside with a thin dress stamp people into a holiday atmosphere.
Although the classic combination of black and white, but the lack of easy to wear life, but like a black-and-white striped dress was very energetic, no not feel boring.
Cute decorative bow neckline knitted sweater dress with printed inside very ladies will be home of the quiet and gentle girl are shown.
Side of the cardigan is very handsome brown leather jacket, with light chiffon print dress style on the formation of a more personalized sense of contrast.
Ultra-short black dress with a jacket will be built to maximize the proportion of landscaping, decorative lace skirt above the taste of a lovely woman, her boyfriend met with a certain fascination.
Chiffon dress upper body using elegant ornate lace, skirt design using three-flouncing Things gentle.
Saturday, March 21, 2009
T shirt to wear workplace demeanor turned into jackets
T shirt can also play new tricks! Whatever are cute, colorful, punk, artistic, all can wear jackets turned into workplace abuse Fan! Waiting for what, together Check it out!
Ride in a small black and white suit inside out of the workplace atmosphere is very suitable
With a guide: Skeleton can be very sweet Oh, rounded edges and corners of the skull to dilute the strong, black and white suits in a small ride inside access to the workplace atmosphere is very suitable Oh.
Rough with the high-heeled shoes in the new year is very popular
With a guide: Rough with the high-heeled shoes in the new year is very popular ride ride jeans T shirt bright material are beautiful, but this dress more concise competent, OL can wear.
Phosphor really eye-catching color
With a guide: Phosphor really eye-catching colors, in order to prevent this kind of color looks so tacky, or recommend the use of such a small area of color, and must also match the color to choose black, some pink for you to reduce the saturation degrees.
The North Face leather jacket has always been handsome, dark coffee color and white girls are more suitable
With the Guide: The North Face leather jacket has always been handsome , dark coffee color and white girls are more fit, you do not have a leather jacket The North Face? Buy a hurry, and a small T shirt you will also have useless.
Black T shirt who have, how ride black infants have a FAN T shirt Girl are essential
With a guide: a black T shirt who have, how ride black infants have a FAN T shirt Girl are necessary, make the office of you rock girl camouflage and berets also should not lack.
A gorgeous dress eye attractive, dark-colored jacket and jumping optional color
With a guide: a beautiful dress Sammi Cheng eye attractive, dark-colored jacket and jumping selection of colors, the most special to her neck or kits, enough novelty, but also enough warmth.
Add a little color in the same antagonistic color, short section with a short paragraph long paragraph long paragraph with
With guidelines: there is mash mash philosophy, with the add a little color in the opposite color, the short paragraph with a short paragraph, with a long paragraph long paragraph, is to have the time MIX do not forget the matching shoes with.
Ride in a small black and white suit inside out of the workplace atmosphere is very suitable
With a guide: Skeleton can be very sweet Oh, rounded edges and corners of the skull to dilute the strong, black and white suits in a small ride inside access to the workplace atmosphere is very suitable Oh.
Rough with the high-heeled shoes in the new year is very popular
With a guide: Rough with the high-heeled shoes in the new year is very popular ride ride jeans T shirt bright material are beautiful, but this dress more concise competent, OL can wear.
Phosphor really eye-catching color
With a guide: Phosphor really eye-catching colors, in order to prevent this kind of color looks so tacky, or recommend the use of such a small area of color, and must also match the color to choose black, some pink for you to reduce the saturation degrees.
The North Face leather jacket has always been handsome, dark coffee color and white girls are more suitable
With the Guide: The North Face leather jacket has always been handsome , dark coffee color and white girls are more fit, you do not have a leather jacket The North Face? Buy a hurry, and a small T shirt you will also have useless.
Black T shirt who have, how ride black infants have a FAN T shirt Girl are essential
With a guide: a black T shirt who have, how ride black infants have a FAN T shirt Girl are necessary, make the office of you rock girl camouflage and berets also should not lack.
A gorgeous dress eye attractive, dark-colored jacket and jumping optional color
With a guide: a beautiful dress Sammi Cheng eye attractive, dark-colored jacket and jumping selection of colors, the most special to her neck or kits, enough novelty, but also enough warmth.
Add a little color in the same antagonistic color, short section with a short paragraph long paragraph long paragraph with
With guidelines: there is mash mash philosophy, with the add a little color in the opposite color, the short paragraph with a short paragraph, with a long paragraph long paragraph, is to have the time MIX do not forget the matching shoes with.
Saturday, March 14, 2009
Adventure, mountain climbing recommend exercise equipment
As a foot lovers admire you unlimited adventure, mountaineering sports.
I would also like to add mountaineering activities. Chairman of the mountaineering beginners can recommend your favorite sports clothing and equipment brands? Which brand do you most admire?
Wang Shi:
There is a specific to the mainland market swiss mountain sports brand Ozark, from the Emergency underwear, duck down clothing, the sleeping bags, tents are all very practical, affordable prices. The brand with the Chinese Mountaineering Association has long-term cooperative relationship.
International brands, The North Face is a widely recognized brand, quality, reliable, cheap, in addition to the most high-end archeopteryx, have a block with the North Face Hard Wear-class is not bad. In general, little clothing and equipment all with a brand, mountaineering circles consensus: top waterproof clothing archeopteryx / duck down the North Face clothing / sleeping bags Mommut / tents North Face / hiking shoes Iger. Is for reference only.
I would also like to add mountaineering activities. Chairman of the mountaineering beginners can recommend your favorite sports clothing and equipment brands? Which brand do you most admire?
Wang Shi:
There is a specific to the mainland market swiss mountain sports brand Ozark, from the Emergency underwear, duck down clothing, the sleeping bags, tents are all very practical, affordable prices. The brand with the Chinese Mountaineering Association has long-term cooperative relationship.
International brands, The North Face is a widely recognized brand, quality, reliable, cheap, in addition to the most high-end archeopteryx, have a block with the North Face Hard Wear-class is not bad. In general, little clothing and equipment all with a brand, mountaineering circles consensus: top waterproof clothing archeopteryx / duck down the North Face clothing / sleeping bags Mommut / tents North Face / hiking shoes Iger. Is for reference only.
Tuesday, March 10, 2009
THE NORTH FACE first flagship store
"China has a very rich mountain outdoor resources, and over the past 20 years China's rapid economic growth, outdoor sports and market development at a very fast pace, expanding scale, and most of my outdoor person, like a very trust Chinese outdoor market has the prospect of very substantial. " December 6, 2007, The North Face CHINESE Manager Mak Hon Wah said in an exclusive interview with reporters.
Over the past 40 years, THE NORTH FACE always adhered to the "never stop exploring" brand philosophy, from all over the world's best designers and athletes to provide product design and testing, each product can better protect the climbers and outdoor enthusiasts safety. Manager wheat introduction, excellent products and excellent cultural, THE NORTH FACE are a leading outdoor brand has been a magic weapon. THE NORTH FACE into China Nine years ago, has 25 provinces, municipalities, large and medium-sized shopping mall with over 100 stores, in 2008 the first flagship store will be opened at Beijing's Sanlitun 2009 Designed specifically for Chinese consumers clothes will reach 25. Finally wheat managers advise consumers, Christmas and New Year is coming, at present, THE NORTH FACE shops are fortunate to recruit consumers, a top award are to climb Kilimanjaro in Africa, other have ranged from 5,000 to 1,000 prizes, I hope Each THE NORTH FACE-loving consumers have been able to get a use of the most advanced high-tech fabrics and a high level of cutting production of THE NORTH FACE clothing. The following is a reporter for an exclusive interview with Hon Wah Mak:
Reporter: You are to understand how "Never stop exploring" the concept of the brand?
Mak Hon Wah: We are everywhere life is full of exploration, like the primary solution of mathematical problems together, scientists study a topic, musicians create a song and so on, are manifestations of exploration. THE NORTH FACE brand concept to help not only excellent mountain climber, skier, as well as other outdoor sports athletes and enthusiasts, so that they are very bad at outdoor environments to explore, to realize their own dreams, the same token, we have also been normal life of people touched by the spirit of exploration, therefore, we never stop to explore the concept of the brand are public and open, we respect life at every stop to explore the people.
Reporter: How do you view China's outdoor sports market?
Mak Hon Wah: I know Chinese outdoor sports, the real development is the end of last century from the beginning, time is not very long, however, China has a very rich mountain outdoor resources, and over the past 20 years China's rapid economic growth, households outside the sports and market development at a very fast pace, expanding scale, and most of my outdoor person as much believe that China has a very impressive outdoor market prospects.
Reporter: Recently, Columbia shopping malls in Beijing to set up outdoor Science and Technology Museum, THE NORTH FACE-sponsored star climbing Kilimanjaro, you look at what are the major brand marketing idea? THE NORTH FACE Why sponsor the mountaineering activities?
Mak Hon Wah: Different brands have their own different history and culture, as well as different market positioning, brand marketing idea to go around to identify these factors. THE NORTH FACE are a professional and international outdoor brand, we have 40 years of history, has created a lot of glory, we are in the world has a very excellent athletes, they will decide we will professional outdoor products, At the same time, efforts to fine products and culture to the mass. Events of this mountain, there are three elements are in line with our brand, namely, mountain climbing, mountain climbing, we are professional brand, and the other is environmental protection, THE NORTH FACE attaches great importance to environmental protection, three stars are, they are very much in their respective fields has been made high achievement, and are more outdoor-loving.
Reporter: Large shopping malls and stores has been a major outdoor brand sales, as a world-renowned outdoor brand, THE NORTH FACE how are at the layout of Chinese?
Hon Wah Mak: Yes, our basic approach is the case, now 25 provinces, municipalities, large and medium-sized shopping malls, we have over 100 stores, shops are also actively expanding our first flagship store will be opened next year, locations are Beijing's Sanlitun.
Reporter: As the East and West, the idea of consumers, such as differences in size, many foreign brands in China are plagued by the problem of the localization problem, THE NORTH FACE in this respect are how to do the?
Mak Hon Wah: THE NORTH FACE come to China for nearly 9 years, from clothing size to consumption concept, and we on the domestic outdoor enthusiasts and consumers have a detailed understanding, which will further realize that we will provide a lot localization help, at the just-concluded 2009 session of the autumn of orders, we are pleased to colleagues from the Products Department was informed that in 2009 specifically for the Chinese consumer's clothes reach 25, this figure will be expanded in the next few years.
Reporter: THE NORTH FACE since its birth has been the world's top outdoor athletes are the first choice, was regarded as the vane of the outdoor market, please click THE NORTH FACE revealed ahead of other brands of magic weapon.
Mak Hon Wah: First of all, we have to go back to THE NORTH FACE's history, more than 40 years ago, two mountain climbing enthusiasts go together with Tat-wah, a nameless mountain peaks in the process of climbing because of inadequate equipment did not reach, so germination to create a professional outdoor brand ideas, in 1968 they formally established a brand, and this is THE NORTH FACE, run from this story, THE NORTH FACE is designed for climbers customized a professional brand, now, we every detail of the design of professional athletes have followed the comments and suggestions to continuously improve the innovation, it can be said, THE NORTH FACE of each product are carefully designed and rigorous testing, are well able to protect the mountain and households outside the safety of fans, so that they enjoy each time to explore the process and success. Excellent products and excellent cultural, THE NORTH FACE are the main reason for continued success.
Reporter: Many domestic and foreign brands are casting their eyes on the 2008 Olympic Games, Nike has become a China Central Television in 2008 prime-time clothing Wang S, THE NORTH FACE How Olympic marketing? Have any plans?
Mak Hon Wah: 2008 Beijing Olympics are a sports brand good development opportunities, outdoor brand is no exception, of course, we also see this point. At present, we are in consultation with the departments concerned, I hope to be able to add Olympic Games. In a sense, we are different and Nike, Nike has been a mass brand, and we are, after all, outdoor brands, outdoor markets and the gap between the mass market on a large scale.
Reporter: THE NORTH FACE has been the high-end products on behalf of, someone put it and the auto industry comparable to the Mercedes-Benz, but the price is too high makes the prevalence of counterfeit products, many people are afraid to spend money can not buy the really THE NORTH FACE, Christmas and New Year is coming, what the near future there is information we need to give concessions to disclose?
Mak Hon Wah: yes, there's THE NORTH FACE more counterfeit products. Want to tell my friends are, THE NORTH FACE prices are relatively high, but we have all over the world's best designers and athletes in the behind the scenes to provide you with product design and testing, we use the most advanced high-tech fabrics and a high level of cutting production of everything for your products, so products THE NORTH FACE is definitely value for money. Go as long as a regular shopping malls and stores, are really able to buy products here, I would also like to remind the friends who buy counterfeit products are very dangerous, it should not offer any guarantees. Christmas and New Year is coming, first of all like to take your newspaper friends to wish all a happy holiday, we compare many of the concession activities, need to remind everyone that we are fortunate to recruit consumers shop, a top award are to climb Kilimanjaro in Africa, other have ranged from 5,000 to 1,000 prizes. I hope people will go take a look at the store!
Over the past 40 years, THE NORTH FACE always adhered to the "never stop exploring" brand philosophy, from all over the world's best designers and athletes to provide product design and testing, each product can better protect the climbers and outdoor enthusiasts safety. Manager wheat introduction, excellent products and excellent cultural, THE NORTH FACE are a leading outdoor brand has been a magic weapon. THE NORTH FACE into China Nine years ago, has 25 provinces, municipalities, large and medium-sized shopping mall with over 100 stores, in 2008 the first flagship store will be opened at Beijing's Sanlitun 2009 Designed specifically for Chinese consumers clothes will reach 25. Finally wheat managers advise consumers, Christmas and New Year is coming, at present, THE NORTH FACE shops are fortunate to recruit consumers, a top award are to climb Kilimanjaro in Africa, other have ranged from 5,000 to 1,000 prizes, I hope Each THE NORTH FACE-loving consumers have been able to get a use of the most advanced high-tech fabrics and a high level of cutting production of THE NORTH FACE clothing. The following is a reporter for an exclusive interview with Hon Wah Mak:
Reporter: You are to understand how "Never stop exploring" the concept of the brand?
Mak Hon Wah: We are everywhere life is full of exploration, like the primary solution of mathematical problems together, scientists study a topic, musicians create a song and so on, are manifestations of exploration. THE NORTH FACE brand concept to help not only excellent mountain climber, skier, as well as other outdoor sports athletes and enthusiasts, so that they are very bad at outdoor environments to explore, to realize their own dreams, the same token, we have also been normal life of people touched by the spirit of exploration, therefore, we never stop to explore the concept of the brand are public and open, we respect life at every stop to explore the people.
Reporter: How do you view China's outdoor sports market?
Mak Hon Wah: I know Chinese outdoor sports, the real development is the end of last century from the beginning, time is not very long, however, China has a very rich mountain outdoor resources, and over the past 20 years China's rapid economic growth, households outside the sports and market development at a very fast pace, expanding scale, and most of my outdoor person as much believe that China has a very impressive outdoor market prospects.
Reporter: Recently, Columbia shopping malls in Beijing to set up outdoor Science and Technology Museum, THE NORTH FACE-sponsored star climbing Kilimanjaro, you look at what are the major brand marketing idea? THE NORTH FACE Why sponsor the mountaineering activities?
Mak Hon Wah: Different brands have their own different history and culture, as well as different market positioning, brand marketing idea to go around to identify these factors. THE NORTH FACE are a professional and international outdoor brand, we have 40 years of history, has created a lot of glory, we are in the world has a very excellent athletes, they will decide we will professional outdoor products, At the same time, efforts to fine products and culture to the mass. Events of this mountain, there are three elements are in line with our brand, namely, mountain climbing, mountain climbing, we are professional brand, and the other is environmental protection, THE NORTH FACE attaches great importance to environmental protection, three stars are, they are very much in their respective fields has been made high achievement, and are more outdoor-loving.
Reporter: Large shopping malls and stores has been a major outdoor brand sales, as a world-renowned outdoor brand, THE NORTH FACE how are at the layout of Chinese?
Hon Wah Mak: Yes, our basic approach is the case, now 25 provinces, municipalities, large and medium-sized shopping malls, we have over 100 stores, shops are also actively expanding our first flagship store will be opened next year, locations are Beijing's Sanlitun.
Reporter: As the East and West, the idea of consumers, such as differences in size, many foreign brands in China are plagued by the problem of the localization problem, THE NORTH FACE in this respect are how to do the?
Mak Hon Wah: THE NORTH FACE come to China for nearly 9 years, from clothing size to consumption concept, and we on the domestic outdoor enthusiasts and consumers have a detailed understanding, which will further realize that we will provide a lot localization help, at the just-concluded 2009 session of the autumn of orders, we are pleased to colleagues from the Products Department was informed that in 2009 specifically for the Chinese consumer's clothes reach 25, this figure will be expanded in the next few years.
Reporter: THE NORTH FACE since its birth has been the world's top outdoor athletes are the first choice, was regarded as the vane of the outdoor market, please click THE NORTH FACE revealed ahead of other brands of magic weapon.
Mak Hon Wah: First of all, we have to go back to THE NORTH FACE's history, more than 40 years ago, two mountain climbing enthusiasts go together with Tat-wah, a nameless mountain peaks in the process of climbing because of inadequate equipment did not reach, so germination to create a professional outdoor brand ideas, in 1968 they formally established a brand, and this is THE NORTH FACE, run from this story, THE NORTH FACE is designed for climbers customized a professional brand, now, we every detail of the design of professional athletes have followed the comments and suggestions to continuously improve the innovation, it can be said, THE NORTH FACE of each product are carefully designed and rigorous testing, are well able to protect the mountain and households outside the safety of fans, so that they enjoy each time to explore the process and success. Excellent products and excellent cultural, THE NORTH FACE are the main reason for continued success.
Reporter: Many domestic and foreign brands are casting their eyes on the 2008 Olympic Games, Nike has become a China Central Television in 2008 prime-time clothing Wang S, THE NORTH FACE How Olympic marketing? Have any plans?
Mak Hon Wah: 2008 Beijing Olympics are a sports brand good development opportunities, outdoor brand is no exception, of course, we also see this point. At present, we are in consultation with the departments concerned, I hope to be able to add Olympic Games. In a sense, we are different and Nike, Nike has been a mass brand, and we are, after all, outdoor brands, outdoor markets and the gap between the mass market on a large scale.
Reporter: THE NORTH FACE has been the high-end products on behalf of, someone put it and the auto industry comparable to the Mercedes-Benz, but the price is too high makes the prevalence of counterfeit products, many people are afraid to spend money can not buy the really THE NORTH FACE, Christmas and New Year is coming, what the near future there is information we need to give concessions to disclose?
Mak Hon Wah: yes, there's THE NORTH FACE more counterfeit products. Want to tell my friends are, THE NORTH FACE prices are relatively high, but we have all over the world's best designers and athletes in the behind the scenes to provide you with product design and testing, we use the most advanced high-tech fabrics and a high level of cutting production of everything for your products, so products THE NORTH FACE is definitely value for money. Go as long as a regular shopping malls and stores, are really able to buy products here, I would also like to remind the friends who buy counterfeit products are very dangerous, it should not offer any guarantees. Christmas and New Year is coming, first of all like to take your newspaper friends to wish all a happy holiday, we compare many of the concession activities, need to remind everyone that we are fortunate to recruit consumers shop, a top award are to climb Kilimanjaro in Africa, other have ranged from 5,000 to 1,000 prizes. I hope people will go take a look at the store!
Saturday, March 7, 2009
Preparation of a safety pack to go skiing
Ski the course, safety is the primary factor to be considered, so regardless of equipment and clothing, please select high-quality brand. Occasionally experience the first time, there is usually ski equipment rental, visitors can rent.
Ski skis generally have wood, fiberglass and metals division, there are three kinds of materials to blend skis, most ski enthusiasts welcome.
Recommend: Atomic (the world's leading winter sports equipment company, has the world's largest winter sports equipment market); Nitro (15 years of brand history, snowboarding is one of its core products), such as Nitro T2 Eero veneer, Nitro Team Art Attack veneer.
Referred to as ski pole ski pole, the role is to help the taxiway and to maintain physical balance.
Recommend: Leki professional ski pole; Salomon F1 al olympus ski pole.
Forever ski helmets put safety first, while the helmets will play an important role in the protection of protection.
Recommend: Red Aletta Ms. beautiful white ski helmet.
Ski apparel ski underwear for up to practical, should be warm, anti-wind and snow, comfortable fit, without prejudice to actions and to minimize wind resistance principle; ski cap to protect the ear, portable, does not affect the vision of the appropriate general better use of flexible thin knitting wool weaving; ski gloves generally with natural leather and synthetic material, outer layer of fabric must be waterproof.
Recommend: EXR; The North Face .
All boots to warm feet, beginners and amateur select All feet warm and waterproof boots can be. Choose the best boots, so as not to affect the flexor ankle turn.
Recommend: Salomon.
Colored mirror ski equipment essential for important one. Reflection on the snow due to strong sunlight must wear tinted glasses to protect eyes. Frame to the plastic products are more secure, the lens color to yellow or brown better.
Recommend: Carrera Cavalier Ski mirror S4.
Ski skis generally have wood, fiberglass and metals division, there are three kinds of materials to blend skis, most ski enthusiasts welcome.
Recommend: Atomic (the world's leading winter sports equipment company, has the world's largest winter sports equipment market); Nitro (15 years of brand history, snowboarding is one of its core products), such as Nitro T2 Eero veneer, Nitro Team Art Attack veneer.
Referred to as ski pole ski pole, the role is to help the taxiway and to maintain physical balance.
Recommend: Leki professional ski pole; Salomon F1 al olympus ski pole.
Forever ski helmets put safety first, while the helmets will play an important role in the protection of protection.
Recommend: Red Aletta Ms. beautiful white ski helmet.
Ski apparel ski underwear for up to practical, should be warm, anti-wind and snow, comfortable fit, without prejudice to actions and to minimize wind resistance principle; ski cap to protect the ear, portable, does not affect the vision of the appropriate general better use of flexible thin knitting wool weaving; ski gloves generally with natural leather and synthetic material, outer layer of fabric must be waterproof.
Recommend: EXR; The North Face .
All boots to warm feet, beginners and amateur select All feet warm and waterproof boots can be. Choose the best boots, so as not to affect the flexor ankle turn.
Recommend: Salomon.
Colored mirror ski equipment essential for important one. Reflection on the snow due to strong sunlight must wear tinted glasses to protect eyes. Frame to the plastic products are more secure, the lens color to yellow or brown better.
Recommend: Carrera Cavalier Ski mirror S4.
Thursday, March 5, 2009
The North Face 100 ® for the first time a decisive battle Chinese
Changping District, Beijing Municipality and Sport Secretary Wei Fu Asia Pacific Outdoor Sports / Extreme Sports vice president, brand charges Mr. Rolf (Bruno Feltracco) jointly announced that the Asia-Pacific Region Endurance Series The North Face 100 ® 2009 April 25 starting at the foot of the Great Wall from the Pass. This will be The North Face 100 ® Series tournament largest, will also be held for the first time are running 100 kilometers ultra-long-distance endurance running events.
As one of the most outstanding professional outdoor brands, The North Face ® has long will continue to explore and break through the limits of the spirit of the brand rooted in tradition, and through product innovation and on the athletes, explorers support and promote the development of outdoor sports. To promote the spirit of exploration, The North Face ® in the global endurance run around the organized events, including the three countries across Europe, The North Face ® Central Blanc competition (The North Face ® Ultra Trail du Mont Blanc ®), is a lot of endurance run-loving those who run the ultimate dream. There the United States of The North Face Endurance Challenge ® series, each game will attract a large number of European and American countries have been running enthusiasts to attend.
As one of the most outstanding professional outdoor brands, The North Face ® has long will continue to explore and break through the limits of the spirit of the brand rooted in tradition, and through product innovation and on the athletes, explorers support and promote the development of outdoor sports. To promote the spirit of exploration, The North Face ® in the global endurance run around the organized events, including the three countries across Europe, The North Face ® Central Blanc competition (The North Face ® Ultra Trail du Mont Blanc ®), is a lot of endurance run-loving those who run the ultimate dream. There the United States of The North Face Endurance Challenge ® series, each game will attract a large number of European and American countries have been running enthusiasts to attend.
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